Sonos

(as DD at Sonos)

Turning up the volume on a modern icon

In the lead-up to its most portable product launch yet, Sonos saw an opportunity to evolve its brand expression. Our task: amplify the energy, accessibility, and emotion behind the brand—without losing the iconic structure it was built on.

Objective:

Reimagine Sonos’ visual identity system to reflect a future-focused shift from hardware to hardware + services, bringing more emotion, energy, and expressiveness into every part of the brand world.

Approach:

1. Audit existing brand elements to evaluate performance and consistency

2. Define an evolved visual strategy aligned with Sonos’ expanded business model

3. Design an adaptive system across color, typography, motion, and photography

4. Develop art direction and visual identity system for the launch of Monaco (Roam)

5. Execute the evolved brand system through key touchpoints and future-facing guidelines

Perspective:

Sonos has always been a brand with design at its core—but design needs to move. This evolution wasn’t about reinvention—it was about unlocking emotion, rhythm, and resonance within an already iconic system. By turning up the volume on expression and accessibility, we brought the brand closer to what it always promised: sound that moves you.

Collaborators:

MadeThought, Sonos Brand Team