Toad Hollow Vineyards

Thirty years of charm, reimagined.

Born from a promise between friends, the brand quickly became a cult favorite. Now, with a new chapter underway, its original spirit—full of charm, wit, and warmth—is reimagined for a new generation of curious wine lovers.

Objective:

Refresh the brand’s visual and verbal identity to spark renewed relevance with today’s wine drinkers, while honoring the whimsical legacy that made it unforgettable in the first place.

Approach:

1. Define the brand positioning and strategic opportunity based on cultural and category insight

2. Create a modern identity system anchored in the brand’s founding values and visual charm

3. Design a flexible packaging system that balances story, structure, and standout shelf appeal

4. Execute the brand system across packaging and key launch assets

Perspective:

The story of Toad Hollow has always been rooted in friendship. Our work built on that charm—bringing a fresh sense of modernity, visual storytelling, and emotional connection. We didn’t reinvent the brand. We simply reintroduced it with clarity, confidence, and a wink.

Collaborators:

Eric Weissinger, Nathan Yonder, Leela Cyd.